Category: IM Tips

Your Greatest Marketing Assets

Thursday, 19 August 2010 08:00 Written by Mike 0 Comments

You might not think that you are a marketing and sales person, but if you own or work in a small business think again. When you’re in business for yourself – whether you like it or not, feel like you’re good at it or not – you are a marketing and sales person. I tell my marketing clients and those that attend my various marketing presentations all the time that the two greatest assets you posses are your Attitude and Belief. When these are positive and show through your marketing and sales efforts, your results will increase dramatically.

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Your Image is Important

Thursday, 12 August 2010 08:00 Written by Mike 0 Comments

Say you are about to launch a new product. You spent months or even years developing the product and studying your target market. And after what seemed like eternity you are finally ready to introduce your creation to the market. The big day arrived; you opened up early and are ready to flaunt your biggest smile to everyone who comes in. By mid-day you noticed that even though many people come in to check out your product only few actually buy it. Now this gave you something to think seriously. What could possibly be wrong with your product? Perhaps there is nothing wrong with your product but there can be something terribly wrong with your marketing strategy.

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You Can Write Ads Too

Thursday, 05 August 2010 08:00 Written by Mike 0 Comments

The art of writing advertisements is something most people think they don’t possess. I hear so many people say that they don’t possess the ability to create ads that get results. The proverb that writers are born and not created takes over the thought pattern. I’m telling you to put those thoughts aside and open your eyes and your mind.

If you are in the business of Internet marketing, you probably read many advertisements each week.

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Where Can I Find My Niche? Finding Your Ideal Prospects So You Can Sell To Them

Thursday, 29 July 2010 08:00 Written by Mike 0 Comments

Most marketing experts will tell you that you need select a niche or a target audience. That you can’t just market to “whoever is paying attention” and be successful.

Why is that? Think about it this way: if you are having a conversation with a total stranger, how do you know what to talk about? Unless you are able to find some common ground, the conversation will probably be short-lived.

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Top 15 Ways Solo-prenuers Use Virtual Assistants

Thursday, 22 July 2010 08:00 Written by Mike 0 Comments

Virtual Assistants can give a big boost to your business.

Your time and money are worth more when you are able to concentrate on what you do best and leave the rest to an assistant. Virtual office assistants work from their own home-based offices and are highly trained in their skill areas as well as a variety of technologies. Many of them have advanced degrees as well as years of professional experience. Not only can a virtual assistant relieve you of mundane, everyday tasks, but also in many cases, s/he can even help you grow your business.

One of the biggest benefits to hiring a virtual assistant is the ability to delegate work to people who have better skills, and can do work you don’t know how to do, don’t have time to do, or just don’t want to do.  The next big draw (when considering virtual assistants over bricks-and-mortar assistants) is that virtual assistants only clock-in and work when you need them and use their own resources.  In other words, they’re not charging you to sit there and play solitaire on a computer you purchased for them.

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