Do you want to know what it takes to successfully market a web site and generate repeat sales?

It’s simple really.

You must position yourself as a perceived expert. It doesn’t matter what product or service you are selling, this same premise will hold true.

What is a perceived expert, you ask?

Good question.

Gone are the days where you could build a simple company web site, list your products and send customers to an order page. New web sites are sprouting up like blades of grass and competition is intensely fierce.

The bottom line is this: why should a customer buy from YOU? Read the rest of this entry »

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Selling your business to people is an often daunting task. People have different wants that is why the manner you approach each of your customers is also different. Businesses that stand out in today’s competitive market are those that are able to harness emotional connections with people. Every business knows that a positive customer service is important for a business to be successful. But what businesses struggle for is how to make use of their knowledge to change into action.

Your goal as a business man (or woman) is not to show how good you are but to develop a relationship with your customers. Along the way you will have to educate your customers about the products you have to offer if ever you hope to make a sale. But after the sale retaining the customers is a more difficult task to do. Competition is always stiff that is why you need to show your customers exceptional value and service. Read the rest of this entry »

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At a conference in Dallas not long ago, a graphic designer from Kentucky and I sat down at a table where people were exchanging business cards. I looked at his logo, and he studied the name on my card.

“I know that logo. We’ve been in touch in the past,” I said.

“That’s right. I know your name,” he said.

Although we weren’t able to pinpoint when or why we’d exchanged mail previously, we guessed it had been at least five years back. Neither one of us has an extraordinary memory. Rather, he had created a distinctive visual identity for his design services, and I had devoted effort to linking my name with creative marketing. Read the rest of this entry »

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Hello there,

Hope you are enjoying spring….

You know the best form of advertising is word of mouth.  Nothing works better than someone recommending a product.  And word of mouth advertising can become viral going from person to person to person.

Add to that incentive for telling your friends, incentive like Read the rest of this entry »

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