Like most, my first few attempts at network marketing failed miserably. Looking back, I now realize this is because of how I was taught. The most poisonous of the crap your upline tells has got to be that everybody is a prospect. This idea alone is probably responsible for more failures in this business than anything else. You want to lower your self-esteem a couple notches? Try using the 3-foot rule more than a few minutes.

So if everybody is not your prospect, then who is? Many these days are focusing on people looking for home-based businesses, but is this really going far enough? My own experience with this has shown me that many people looking for legitimate home businesses consider network marketing taboo. I’ve seriously had people ask me, “Is this MLM?” When I say it is, more often than not, the line goes dead. They have their reasons, many of them valid, but that’s a whole other subject. Read the rest of this entry »

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You placed ads all over Google, you bought leads by the thousands from a service, you even had a sales letter sent to a big opt-in list. Then you couldn’t believe it when nothing much happened.

Your site probably got a LOT of hits, but nobody bought anything. How could that happen?

Experts have been arguing over that one for years. If you had that experience, you’re not alone. Adsense, opt-in, and purchased leads often deliver poor results. Why? Most often the reason is these leads aren’t NEARLY as powerful as leads you build yourself. Read the rest of this entry »

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