You placed ads all over Google, you bought leads by the thousands from a service, you even had a sales letter sent to a big opt-in list. Then you couldn’t believe it when nothing much happened.
Your site probably got a LOT of hits, but nobody bought anything. How could that happen?
Experts have been arguing over that one for years. If you had that experience, you’re not alone. Adsense, opt-in, and purchased leads often deliver poor results. Why? Most often the reason is these leads aren’t NEARLY as powerful as leads you build yourself.