Not sure if you have heard but there is a new search engine in town.  It is called cool but is spelled cuil.  Visit cuil.com and you will see a very simple interface.  Nothing cluttered like yahoo or msn.  Simple is the new beautiful .  Cuil claims to have 121,617,892,992 site indexed at the time of this writing.  That is at least 10 times more than Google.

The other cool (pun intended) thing is cuil presents it’s results in column format, just like a magazine or newspaper.  You can select if you want the results in 2 or 3 columns.

In my playing over the past couple of days I have found it to be very fast in finding results.  Now, remember this is a new search engine so as more people start using cuil it may get slower.  Hopefully the folks at cuil will keep an eye on performance and do upgrades as needed.

Unlike most other search engines (Google, Yahoo, MSN) Cuil does not keep any information on you, what you search for, etc.  They focus more on the sites and the site content.

Cuil was created by some former Google engineers who recreated the search algorithms from scratch to better index sites by content.

Cuil presents the search results in a very easy to use format and even categorizes with a tool bar for larger categories that it finds.

I am not sure of the business model for cuil but at least for now there is no advertising that I have seen.  I guess it remains to be seen if that continues or if they have a different business model than other search engines.  Up to this point though I am not sure how they are going to make money.

Give it a try.   www.cuil.com.  It might just become your new favorite search engine.

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